Consulting

We apply our findings to the issues our clients face, and transform these insights into actionable strategies through consulting

Ask A Question

Strategy Consulting

Strategy consulting involves our consultants working with the C-level management in MNCs and local enterprises to provide them with expert advice and perspectives on their business issues before they make their critical decisions.

Branding and Marketing

We use our research findings to help companies to plan, execute and measure their strategic branding and marketing campaigns. We also help them to develop their Brand Guidelines as well as Sales and Marketing Toolkits.

Go-To-Market Strategy

Companies leverage on our overseas colleagues who are in-country experts in their own right to launch their Go-To-Market strategies. Our services include market entry, set-up and expansion as well as business matching.

Consulting Services

Strategy Consulting

Our consultants work with the highest level of management in MNCs and local enterprises to provide them with an expert perspective on their business challenges. We apply our decades of experience and industry knowledge to evaluating these high-level issues objectively. We offer objective and unbiased takes on difficult issues to ensure that businesses and organisations consider every angle before they make their critical decisions.

The deliverables of our Strategy Consulting include:

Business and Product Strategy, SWOT, PESTLE analysis
Competitive Intelligence / Patents Analysis
Customer Insights / Journey / Lifecycle Tracking
Industry Ecosystem / Distribution Channels using Porter’s Five Forces
Product Addressable Market (PAM) size, market share and growth forecast

Strategic Branding and Marketing

The cornerstone of a company’s differentiation and revenue growth lies in its branding and marketing strategies. Supported by our original research, we help companies to plan, execute and measure their strategic branding and marketing campaigns so that they can have a positive ROI on their marketing. These include executing digital branding and marketing campaigns on various platforms (Mobile / Web / Social Media), using A/B Testing etc.

We hand hold our clients to develop their plans for reaching, engaging, and converting their target prospects into profitable customers. After their conversion, we help our clients further to implement their Customer Lifecycle Management (CLM) plans so that they can maximise the potential revenue that they can gain from every customer. We also help them to formulate their plans to re-active lapsing or lapsed customers.

We help companies to develop their Brand Guidelines as well as Sales and Marketing Toolkits so that that they can execute their own sales and marketing campaigns. Online and offline campaigns are planned, executed and measured to increase conversion in:

Brand Awareness
Customer Acquisition
Customer Onboarding
Customer Loyalty and Rewards
Re-activation of lapsing / lapsed customers

Go-To-Market (GTM) Strategy

Companies can only grow their revenue exponentially if they sell their products and services overseas. Local enterprises and selected Singapore-based MNCs can make use of existing government schemes like the Market Readiness Assistance (MRA) Grant to help them grow internationally. They can also leverage on our overseas colleagues who are in-country experts in their own right to launch their Go-To-Market strategies.

Our Go-To-Market Strategy services include:

Business Matching
Market Entry, Set-Up and Expansion
Meetings with Overseas Partners, Customers and Suppliers
Advisory on Overseas Laws and Legislations e.g. Incorporation, Labour Laws, Import and Export Regulations
Analysis of Overseas Product, Price, Place, Promotion (4Ps) / Features and Functionalities etc.