Consulting

Companies can only grow their revenue exponentially if they sell their products and services overseas. Local enterprises and selected Singapore-based MNCs can make use of existing government schemes like the Market Readiness Assistance (MRA) Grant to help them grow internationally. They can also leverage on our overseas colleagues who are in-country experts to identify potential opportunities and partners, and to flag out possible dangers, before they launch their market entry. 

Our deliverables include a Market Entry plan with strategies for:  

• Business Matching
• Overseas Set-Up, Marketing and Business Development
• Meetings with Overseas Partners, Customers and Suppliers
• Advisory on Overseas Laws and Legislations e.g. Incorporation, Labour Laws, Import and Export Regulations
• Analysis of Overseas Product, Price, Place, Promotion (4Ps) / Features and Functionalities etc.

Leveraging on industry frameworks, we help companies to identify new markets and revenue streams by examining their status quo. This begins with a SWOT / DuPont analysis to assess the company’s current capabilities. It continues with an in-depth PESTLE analysis of the target market(s) that it plans to enter, so that we can review and determine whether there is a good match between its capabilities and ambitions. The development of new Revenue Growth plans has become critical as companies learn to deal with events like the Covid-19 pandemic, supply chain disruptions, and the use of AI.

Our deliverables include a Revenue Growth plan with strategies for:

• Market Penetration (by selling an existing product in an existing market)
• Market Development (by selling an existing product in a new market)
• Product Development (by selling a new product in an existing market)
• Diversification (by selling a new product in a new market)
• Suitable Singapore government grants which can be used for the selected strategy

The cornerstone of a company’s differentiation and revenue growth lies in its branding and marketing strategies. Supported by our original research, we help companies to plan, execute and measure their strategic branding and marketing campaigns so that they can achieve a positive ROI on their marketing. These include executing digital branding and marketing campaigns on various platforms (Mobile / Web / Social Media), using A/B Testing etc. 

We hand hold our clients to develop their plans for reaching, engaging, and converting their target prospects into profitable customers. After their conversion, we help our clients further to implement their Customer Lifecycle Management (CLM) strategy so that they can maximise the potential revenue that they can gain from every customer. We also help them to formulate their plans to re-active lapsing or lapsed customers. 

We further support companies to develop their Brand Guidelines, as well as Sales and Marketing Toolkits so that that they can execute their own sales and marketing campaigns.

Our deliverables include designing Branding / Marketing campaigns with strategies for: 

• Brand Awareness
• Customer Acquisition
• Customer Onboarding
• Customer Loyalty and Rewards
• Re-activation of lapsing / lapsed customers